Trusted by Y-Combinator Founders

Decision Design™
that removes the risk from saying yes

Decision Design™ that removes the risk from saying yes

For high-stakes decisions in fundraising & sales

For high-stakes decisions in fundraising & sales

Talk to our Founder

Talk to our Founder

Talk to our Founder

“Tim and Alan are thoughtful and have great taste, which I think are important in today's AI age. They have good creative instincts and understand how to tell a clear, compelling story.”

“Tim and Alan are thoughtful and have great taste, which I think are important in today's AI age. They have good creative instincts and understand how to tell a clear, compelling story.”

Wesley Zhang
CEO of POSH (YC W22)

Services

Services

Chosen by Investors

When investors keep saying “later.”

We help investors reach a confident yes faster.

We do it by reshaping the pitch deck - clarifying the story, resolving risk, and making the decision feel timely.

Best for:

  • Seed → Series C raises

  • “This makes sense” meetings that don’t convert

  • Rounds that stall despite early interest

Chosen by Buyers

When buyers understand the product, but won’t move forward.

We apply the same Decision Design™ system to sales decks used in complex buying decisions.

The goal isn’t more explanation - it’s removing hesitation so choosing you feels safe and obvious.

Best for:

  • Deals that stall after early enthusiasm

  • Multi-stakeholder buying committees

  • Complex or enterprise sales

Decision Design™

Clarity → Excitement → Risk Removal → Chosen

A system for turning clear pitches into chosen ones. Built using AI gap analysis and human judgment.

Our Founders

Tim Hayden-Clark
CEO

Tim Hayden-Clark
CEO

Tim has spent his career inside high-stakes decisions - where a single story determines whether capital moves or stalls.

He’s a 1x exited founder and has closed £1B+ in enterprise deals, working directly with investors, VCs, PE firms, and high-growth founders.

He’s good at spotting what actually matters in the room - and what doesn’t.

Tim has spent his career inside high-stakes decisions - where a single story determines whether capital moves or stalls.

He’s a 1x exited founder and has closed £1B+ in enterprise deals, working directly with investors, VCs, PE firms, and high-growth founders.

He’s good at spotting what actually matters in the room - and what doesn’t.

Alan Pun
Creative Director

Alan Pun
Creative Director

Alan is a creative director known for turning complex ideas into winning stories.

His launch videos and explainers have helped YC-backed startups go viral, close enterprise deals, and raise funding — including a $7.3M seed round closed the week after a launch video.

His job is to make sure the visuals support the story instead of getting in the way.

Alan is a creative director known for turning complex ideas into winning stories.

His launch videos and explainers have helped YC-backed startups go viral, close enterprise deals, and raise funding — including a $7.3M seed round closed the week after a launch video.

His job is to make sure the visuals support the story instead of getting in the way.

Book a Strategic Call

We’ll look at your current deck, identify where decisions are getting stuck, and tell you plainly whether we can help.